Free Iftar meals are laid out for Muslim workers to break their fast during Ramadan in Dubai, on July 15, 2013
Free Iftar meals are laid out for Muslim workers to break their fast during Ramadan in Dubai, on July 15, 2013. Shedding weight in Dubai is being rewarded in gold under a new initiative by the municipality of the Gulf emirate aimed at fighting obesity, local newspapers reported. © Karim Sahib - AFP
Free Iftar meals are laid out for Muslim workers to break their fast during Ramadan in Dubai, on July 15, 2013
AFP
Last updated: July 18, 2013

Weight for it: Dubai rewards losers with gold

Shedding weight in Dubai is being rewarded in gold under a new initiative by the municipality of the Gulf emirate aimed at fighting obesity, local newspapers reported on Wednesday.

"Your Weight in Gold" is the title of a campaign promising one gramme of gold for every kilo shed, provided a minimum of two kilos (4.6 pounds) of weight are lost by August 16.

The campaign coincides with the Muslim fasting month of Ramadan, which ends before mid-August.

During Ramadan, the faithful refrain from eating, drinking and smoking between dawn and sunset.

But many tend to tuck in heartily after dark, despite warnings that overindulgence can be bad for the health.

The three campaign-winning losers will each receive a gold coin worth 20,000 dirhams ($5,449) through a lucky draw. Other weight losers will share gold coins worth 200,000 dirhams.

Participants will be required to use scales installed in public parks, will receive guidance from dietitians and will have to pledge not to use unhealthy methods to lose the weight.

Many Gulf countries are struggling to reduce the level of obesity among their populations.

blog comments powered by Disqus
Stay Connected
twitter icon Twitter 13,558 linkedin icon LinkedIn 463
facebook icon Facebook 87,173 google+ icon Google+ 272