In 2010, Kanye West, the multi-platinum selling rapper, starred in a colossal music video production entitled Runaway. Mr. West has now directed his focus to the Middle East for the production of a new short film, reports The New York Observer.
Apparently, the extravagant musician has fallen in love with the Middle East, especially the Gulf, after a performance in Abu Dhabi last year and aims to send his creative team to the region for a longer period in order to give an accurate portrayal of its culture. Several film and production companies in the Persian Gulf are competing to sign the deal.
“In Abu Dhabi, Dubai and Doha all of the film initiatives are government controlled,” an unnamed source explained to The New York Observer. “A bidding war is going on between various government entities and private investors to fund the film. There’s pretty intense rivalry here between Abu Dhabi, Dubai and Qatar. They all want to claim the film as their own and take credit for generating the publicity.”
The UAE has seen increased interest from the US entertainment industry the past years, with major productions such as Sex and the City 2 and last year’s Mission Impossible: Ghost Protocol. This is a way for the oil rich Gulf state to market its brand to a young global audience.