Bahraini designers in focus: Haraka & dayN’age
Launched in May this year, Mona Yateem’s Haraka brand is a Market 388 success story, already selling in Bahrain, Dubai, Kuwait and online. Best known for its psychedelic watches, Haraka is a design brand with global ambition but inspired by Bahraini culture and society. © Lisa Barrington
Bahraini designers in focus: Haraka & dayN’age
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Last updated: April 29, 2013

Bahraini designers in focus: Haraka & dayN’age

Banner Icon Design Market 338, a temporary outdoor venue of art and commerce has become a cradle for Bahrain’s design industry. Your Middle East has met two brands that have been nurtured there.

Launched in May this year, Mona Yateem’s Haraka brand is a Market 388 success story, already selling in Bahrain, Dubai, Kuwait and online. Best known for its psychedelic watches, Haraka is a design brand with global ambition but inspired by Bahraini culture and society.

“I like taking inspiration in the local aspects of Bahrain. Everything from the patterns of the material you see to local traditions. I want to mix modern and traditional together,” said Mona Yateem.

She considers meeting social media contacts face-to-face the best thing about Market 338.

“It’s nice to actually get to meet them. They are very supportive.”

DayN’age’s “very local” t-shirts are making their third appearance at Market338 and are doing a roaring trade.

“When we started nobody knew who we were but this market helped us. People actually could see our product instead of just online.”

They wanted to create a pure Bahraini brand and have ambitions to expand to become the next Diesel. The designs are inspired by their memories and experiences and act as talking points.

“People will see the T-shirt, wonder what it is about, an explanation will be explained, and the result, the person asking will know more about the country, the culture, and most importantly about the person wearing the T-shirt.”

Read our feature on Market 338 here.

Lisa Barrington
Lisa has lived in Bahrain, Syria, Russia, Sweden and the UK and has travelled widely in the MENA region. She is currently an MA student at Lund University's Centre for Middle Eastern Studies, researching Bahrain's social housing system, land use in Bahrain and migration in the Gulf.
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