It is true that I’m addicted to art. And I’m also addicted to Instagram, which is why I was delighted to find @dailydoodlegram by the Israeli illustrator Geffen Refaeli, who creates daily illustrations inspired by pictures from the Instagram users she follows.
“The profile started just for fun - I was looking for inspiration on Instagram - I thought about drawing images from the pictures I liked there, and then I thought that it would be nice to upload the result back on Instagram,” Refaeli says.
As she got tired of posting pictures of cats and pretty objects on her personal profile, she decided to open an assigned account for her new idea.
“That’s how it all started, and very quickly I saw that people were getting excited about the project and it was great fun – I got drawn to it. I didn’t realize the name I chose @dailydoodlegram would be so committing and hard, but I am trying to cope and post an illustration on a daily basis.”
The Israeli illustrator says the Internet and its different social media channels have influenced her greatly on a personal level but also her knowledge and perception of the artistic field.
“Generally speaking I believe that the web and the availability the Internet offers has had a huge impact on myself and on creators from all fields, for good and for bad: from the endless exposure to other illustrators and artists on blogs and websites, the possibility to interact and share between artists and their audience, the glance to the creative process of different artists, and so on.”
She has to pay attention to avoid getting sucked into the unstoppable flood of images, information and art to avoid spending entire days watching, instead of creating.
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“It also creates a certain risk of artistic ‘castration’– the exposure to so much great creation can be disturbing and create a competitive atmosphere and a feeling of very big worthlessness, and it can also hinder the artists’ ability to keep the connection with their own personal style.”
The line between inspiration, influence and drowning in this tremendous digital world of “inspiration” is still a very delicate one for her.
One of the positive things of the digital art world that Refaeli has discovered through her Instagram project is the interaction with her audience.
“Suddenly I discovered the possibility to create with illustration an active dialog with the user/viewer. This direction really interests me and actually that’s what doodlegram is all about, something that feels alive and shared, and which I enjoy greatly.”