It was after grasping the culture of shame and secrecy regarding condom sales in Lebanon that the idea was born. “There is a big need in the Lebanese market,” Tabet told The Daily Star Lebanon. “There is a big taboo, and there is a psychological barrier.”
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The idea is also to promote sexual health and education. The website has a section where clients can live chat and ask advice about sexual health. “We can offer guidance,” Tabet said. “We want to collaborate with NGOs in the future and play a social role.”
The business took off quickly and the duo is already planning a business expansion including express delivery and condom guides. “We have a lot of ambition,” Hobeika said. “And besides, it’s kind of fun telling people I’m a condom salesman.”