Your Middle East was launched by two brothers in late 2011. Today, it’s an independent and trustworthy news source focusing exclusively on the Middle East and North Africa, reaching millions of readers every year.
A friend just sent us this image of how to start your very own news network in the region. Pretty funny we thought. So why don’t we follow the checkpoints set out by glossy global affairs magazine Monocle, and see how well they fit modern storytelling.
You need journalists and producers. Well, that depends. If you look at Your Middle East or platforms like PolicyMic and OpenDemocracy, it seems there are other ways of doing it. Building a network of contributors doesn’t necessarily have to rely on costly correspondents, although big names will of course help boost your brand.
Studio location. That’s a tricky one. Modern media networks can be spread out. Your Middle East’s core team works from locations ranging from Tunis to Stockholm. And those people move quite often too. If you cover a region where freedom of press is restricted, then it might be worth considering placement outside to be able to avoid the prison cell and other hassles.
Signup to our newsletter and follow us on Facebook and Twitter!
Building a network of contributors doesn’t necessarily have to rely on costly correspondentsEditorial floor. We sit in a room with our laptops. Does it have to be any more complicated than that?
Reach. Get that global audience. Monocle is absolutely right. There’s definitely a global need for more trustworthy and insightful news coverage of the Middle East. And readers want it too. Badly. At the same time, stay flexible; Arabic is set to take over an increasingly big chunk of the Internet in the coming years.
Fixers. This is looking from the traditional journalistic viewpoint. Your Middle East has never used a fixer but instead gains direct access with the sources and contributors on the ground. Our grassroots approach is a different way of reporting. We know very well that big media like CNN depends heavily on fixers. We don’t need to. Our stories come from the people living them.
Studio cameras. Laptops, Google Hangout, and smartphones work pretty well in terms of telling an intriguing story. So don’t lie awake at nights because of that expensive Japanese camera you can’t have. Advanced tech only takes a media brand so far.
Now that we’ve told you how easily you can start your own media brand, what’s keeping you?